Magenta Viva: Colour of the Year 2023
Magenta might not be the first color that comes to mind when you think of nature, but it's not a completely artificial shade. In fact, Viva Magenta was inspired by one of the oldest natural dyes — a red derived from a scale insect, cochineal. While Viva Magenta descends from the red family, it also leans towards pink.
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